Role: Senior writer

Working on iPad from its launch was a journey. Before April 2010, the world didn't know what an iPad was. Tablet computers didn't exist. No one knew what they were for or how, when, and why you would use one. That was our brief – to show people. Sometimes working as part of the origination team, others, leading the localisation across Europe, we showed off the brilliantly varied ways to use an iPad.