Role: Creative director
As part of the Meta Quest 3 Expand your world global launch campaign, we wanted to create a local extension – something that was culturally relevant for Gen Z in the UK. The result was Thrillboards. A social first, three-day, experiential trial activation that disrupted traditional advertising in the heart of Shoreditch.
What seemed like 2D billboards promoting Ghostbusters and The Walking Dead titles, invited people to step into the worlds of the games and experience them as the main characters. Creating the first ever billboards that let people go from watching to playing the part with Meta Quest 3 mixed-reality demos.
It all started with a social post and swipe up to get tickets for the event.
Bespoke invite packages were sent out to content creators who shared them with their followers.
We then posted films of the experience on social.
And people came down to try it out themselves.
