Role: Lead writer

There’s so much content about sneakers but next to nothing about sports bras. Seeing as they’re the most essential piece of kit for people with breasts, we created a quarterly, curated, digital content series called Bra By, and invited some of the world’s biggest Athletes and catalysts to guest edit an issue.

The power of Bra By comes from how guest editors opened up about their own relationship with breasts, sports bras and exercise – while humanising Nike’s innovation. Featuring styling and a Never Asked Questions series on breasts, we were able to educate, tell stories and connect people over their bodies, so they felt supported to stay moving.

Here’s the most recent issue: Bra By Michaela. Words by me.