Role: Founder/creative director

Struggling to conceive doesn't have the best image, IVF is never met with a "cool!" or a "good for you." It's met with pity and tied up with shame. Shame that your body's not working properly, that sperm has three heads and does backstroke or that ovaries have checked out, eggs have gone off, a uterus has retired.

Google defines infertility as a disability, a disease, with it bearing a stigma in some cultures. It needs a serious rebrand. So, that’s what I’m doing with the co—creators. I’m collecting stories of alternate routes to parenthood. You can find them here https://www.thecocreators.co