Writer, creative director, visual curator.

I love telling people’s stories to connect and empower others. Whether that’s helping brands be more human-centred and culturally relevant through conceptual ideas or writing features and interviews for editorial content.

I’ve worked both agency and brand side. Understanding how a global brand shows up and resonates with people in UK culture is what I know and love best.

For Meta Quest, that meant creating mixed-reality experiences. For Nike, tackling mental health issues and helping people with periods understand their bodies better. And for Apple, explaining how to use their products in the most simple way possible.

Making money for brands I don’t connect with is not my jam. Creating purpose-led work that has a positive impact is.