Writer. Editorial & Brand Narrative Creative Director.

Over the past twenty years I've worked agency and brand side, developing ideas, crafting narratives and building the editorial worlds around them. Getting under the skin of a brand and pushing it somewhere more human, more worth listening to.

With Nike, that meant tackling mental health and helping people with periods understand their bodies better. With Meta Quest, building mixed-reality experiences. With Apple, finding the feeling inside the technology.

I'm interested in the space between what a brand stands for and what makes people feel something.