Brand Voice & Narrative Creative Lead. Writer.

I'm a creative lead in brand voice and narrative – helping global brands shape how they sound, and how they show up in culture.

For over twenty years I've worked agency and brand side, developing ideas and crafting the narratives that bring them to life. Getting under the skin of a brand's voice and pushing it somewhere more human, more worth listening to.

For Meta Quest, that meant building mixed-reality experiences. For Nike, tackling mental health and helping people with periods understand their bodies better. And for Apple, finding the feeling inside the technology.

I'm interested in the space between what a brand stands for and what makes people feel something.