Writer. Editorial & Brand Narrative Creative Director.
As a writer and creative director, I build brand narratives, ideas and editorial worlds around people and culture. Getting under the skin of a brand and pushing it somewhere more human, more worth listening to.
With Nike, that meant tackling mental health and helping people with periods understand their bodies better. With Meta Quest, creating mixed-reality experiences. With Apple, finding the feeling inside the technology.
I'm interested in the space between what a brand stands for and what makes someone feel something. People, in other words – how we live, move, age, work, look after our body and mind, and connect with others.